Related Posts:This past Wednesday,Nike unveiled its new Hyper Elite Platinum basketball uniforms, which were specially designed for nine college basketball programs: Arizona, Baylor (women), UCONN (men and women), Duke, Florida, Kentucky, North Carolina and Syracuse. Tracy Teague, global creative director for Nike Basketball, introduced the uniforms during an hour-long presentation at Good Units, a subterranean portion of New York City’s Hudson Hotel.
“We’re aiming to elevate college basketball,” Teague proclaimed to the media herd. “The Hyper Elite Platinum is the next generation of basketball uniforms, and there’s no better place to start than with the certified excellence of these nine teams. This jersey is where performance meets sustainability.”
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